ABOUT ME
Christian is a Senior Copywriter with 20+ years of experience turning cultural insight into brand storytelling that connects with a global audience. Previously at Nike, He shaped campaign messaging and brand voice with teams across EMEA and Global Level.
His foundation is long-form cultural journalism reporting for global publications (Billboard,Resident Advisor + more) on the places where music, identity and subcultures meet. This background ensures He brings a fresh POV and insight into shaping stories people resonate with, and deep research underpins every piece of Narrative Work He crafts.
Christian is the acclaimed author of A Quick Ting on Afrobeats, the first comprehensive book on the genre globally. Christian also Contributed two essays to Beyond the Bassline (British Library exhibition tie-in), an award-winning publication charting 500 years of Black British music which won , 'Best Publication’ at the 2025 Cultural Enterprises Awards.
In His freelance career, He regularly turns emotion into prose with purpose. working closely with cross-functional teams to create fresh narratives for Netflix, Jordan Brand and Sony Music + more.